For a Good Time Call…Ritas
Challenge: In the flavored malt beverage category, Ritas is the “crazy aunt” of the ABI family–unapologetically sweet, bold and sassy. We wanted to make damn sure that Rita’s was just as quirky in the retail environment.
Solution: We created an immersive retail experience that would keep shoppers entertained and engaged. With interactive displays, digital extensions and value added packaging.