Famous Among Friends
Challenge: Bud Light is America’s #1 Light Lager, probably because its an easy choice for hanging out with friends. But when it comes to shopper-specific marketing, the approach on how to get BL in baskets and on checks needed to be channel-specific.
Solution: A unique data-led strategy was applied to each channel. For grocery, it is all about satisfying the shoppers’ need for variety. For c-store, it means changing the mindset to consider enjoying with others. And for the on-premise, its making it rewarding when it is the first call of the night.