Show Us Your Skin
Challenge: Dove is famously known for its “1/4 moisiture” claim and “campaign for real beauty”. Dove lovers are loyal to the core and can’t help but shout it from the roof tops. So how could we harness the power of these evangelists to attract new users to the category?
Solution: We created a first-of-its-kind “largest living ad campaign” that featured all of our most loyal Dove users, in real-time. The campaign featured; print ads with an AR app, a gallery site where you could create and search for your ad, dynamic media, and a LIVE billboard in Times Square that captured your picture and emailed it to you when you were featured.