Reach for the Horizon
Challenge: Horizon Organic shelf-stable milk boxes are a game changer when it comes to kids on the go. Danone wanted to make sure that they got center stage during the overcrowded back-to-school timeframe.
Solution: Tapping into the mindset of over-achiever moms everywhere, we positioned Horizon Organic not only as the perfect lunch box solution, but also the best nutritional choice to help kids realize their full potential. The program included; custom landing pages on e-commerce, in-pack writable stickers, a charitable overlay and an exclusive partnerships with Cat & Jack.