Superhero Dads
Challenge: Dove Men+Care believes that care makes a man stronger. So how could we show Dad just how much his caring side means to us on Father’s Day?
Solution: We created a Facebook App that turned Dad’s every day acts of kindness into custom superheroes! Through Facebook Connect, we were able to pull-in profile pics as well as some unique data points to create a fully personalized superhero comic book cover that could be downloaded and shared.