Our Past, Your Present
Challenge: Budweiser teamed up with Jim Beam to create Budweiser Copper Lager–aged on real Jim Beam Bourbon barrel staves. So how could we create excitement around these two iconic, American brands coming together?
Solution: Budweiser and Jim Beam were among the first beverages enjoyed by Americans at the end of the prohibition. And because Copper Lager was created in small batch, limited-edition quantities, what better way to bring it to the modern-day consumer than recreating the speakeasy experience both at retail and at home.