Do More
Challenge: The Degree consumer is active, to say the least. She is constantly pushing herself to the limits and challenging herself physically and mentally. Degree wanted to play a role in helping her achieve her personal best in the digital space.
Solution: Our approach to digital needed to reflect that mindset. Along the consumer journey, we were able to intersect her through compelling content that served as inspiration, tools that helped track her progression, and rewarded her through social currency as celebration.