March Match-Ups
Challenge: How could Dove Men+Care capture the attention of “second-screen” watchers during March Madness?
Solution: We created a fully-integrated digital promotion as enthralling as the tournament itself! Each round, two unique, basketball fan-focused prizes per pitted against each other. With video commentary from Jay Bilas, and real-time game changer updates, fans could make their pick for a chance to win that weeks prize bracket.