Grab a Good Mood
Challenge: Danone was interested in getting consumers to add “one more cup” to their daily yogurt quota. How could we get consumers to consider adding more yogurt to other parts of their day besides breakfast?
Solution: Through proprietary research we were able to uncover the mood boosting benefits of yogurt (hint: it has to do with a healthy gut)! Through a fully-integrated program we were able to show consumers just how easy it is to incorporate more yogurt into their daily lives and capture that ever-elusive good mood!