Shake Up Your “Scents” of…
Challenge: People who love to launder with Snuggle, love it for its snuggly fresh scent. So Henkel wanted to launch an in-wash scent booster that claims to make that iconic scent last for up to 100 days.
Solution: To pay off the lasting power of 100 days, we launched a digital campaign during the 100 days of summer. We encouraged scent-seekers to awaken their sniffers with content that inspired them to enjoy even more family togetherness, no matter where their adventures took them.