Stay in the Game
Challenge: When it comes to feminine care, the brand a woman chooses first, is likely one she will stick with. How could the Playtex Sport brand appeal to the young, physically and digitally active consumer?
Solution: Our data-driven insights told us a staggering fact about the drop-off rate of young women’s participation in sports once they hit puberty. We also know that an active lifestyle is an integral part of one’s overall health and well-being–especially at this impressionable age. So we created a social activation that would not only encourage girls to stay in the game, but reward them for their commitment as well.